Speaker Info + Resources

So this all sounds great, but what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

1. BASIC INFORMATION

The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.

This information includes things like:

• Name / Title

• Workshop/Presentation Title (this can be changed later)

• Bio

• Headshot (Square + Horizontal Version)

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.

2. PRESENTATION/TUTORIAL

Next up is your tutorial/presentation! This is a 20-30  minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn and gain confidence in their polymer clay journey while having fun in the process. If it eases your mind, you’re not required to show your face in your tutorials!

**Please record your presentation/tutorial in widescreen. (not vertical)

Please structure your tutorial/content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.

Here's the suggested format:

• A quick introduction of who you are (this can be with you on camera or a voice-over with a headshot and image of the project)

• An overview of your topic and the supplies you used

• A step-by-step explanation of making the earrings/technique from start to finish (you can film this overhead with a DSRL or use your Smart Phone)

• Up to a 3-minute pitch for a product or your freebies to collect leads

• Two square high-resolution images to show off your craft in our promo materials

Here is a full example of one of my speaker pages from the last summit and a video explanation.

With that being said, you have your choice of the following presentation formats:

• Slides (Slides would probably work best for teaching business focused lessons) - Google slides work great for this!

• Tutorials/Demonstrations with you talking as you’re giving the tutorial. Using your phone to record your tutorial is perfect! Be sure to record in horizontal format. No need for extra fancy video equipment. Be sure you can easily hear your voice in the tutorial!

• No slides - just you’re face talking. (This might work well for business focused lessons)

No matter what format you choose, you are free to use your presentation however you’d like in the future. I would ask that you not post your full presentation on your free social media channels for at least 6 months as this will diminish the value of the VIP All-Access Pass.

Presentations are due by March 27th, 2025. You can use this form to submit your presentation.

Find a PDF download with all this information here.

3. SUPPLY LIST (if applicable)

We will be providing attendees with a list of all supplies, tools, and products used in each presentation/tutorial.

You’ll include this information when you send over your presentation. There will be a spot on the form you’ll already be completing so it will be super easy for you.

Supply List information is due along with your presentation on March 27th, 2025.

4. Tutorial Photographs (if applicable)

Here’s a video showing why I need tutorial photos. Once you have these, feel free to email them over! The sooner I have them, the sooner we can begin creating promo graphics.

If you’re presenting a tutorial on how to do a specific clay earring making technique, you will need to provide at least 2 flat lay images of your finished product.  The more images you can provide the better.

Guidelines for images:

• In focus and brightly lit

• No watermarks

• Aspect ratio 1:1 & 4:3 & Vertical format

These photographs will be used in the promotion of the summit and the VIP All-Access Pass.

The photographs are due by March 27th, 2024. This will give us time to create promo graphics prior to the promo start date. If you have them earlier, great! Send them on over!

5. CAPTURING LEADS

To ensure you will capture leads and grow your email list, we will post links to your website and social media on your presentation speaker page, which will capture leads that are genuinely interested in staying on your list rather than signing up just to get a template, then unsubscribing. Check out what this looks like here!

The 3-minute pitch at the end of your presentation is your golden opportunity and can be any of the following:

1. Another product or course you wish to feature.

2. A call-to-action to join your email list to get access to your freebies - allowing you to collect warm-leads

3. A call to action to visit your site or a specific post that will convert to leads. 

Whatever your choose to pitch at the end will be linked directly below your presentation, so our attendees can find you easily! 

6. VIP ALL-ACCESS PASS CONTRIBUTION (OPTIONAL, BUT ENCOURAGED!)

To make our event even more valuable, I'll ask each of you to provide one resource that we will include in the VIP All Access Pass goodie bag.  This contribution will help you gain exposure for your products and email list! 

This includes things like:

• Templates

• Workbooks

• Courses (big or small)

• 1-month free membership to your Patreon

• eBooks

• Clay Color Recipes

• Trainings

• Bonus Q+A Session at a later date

• Bonus Tutorial or "Create Along with Me" Video

• Digital Social Media Planner for Clay Earring Makers

• Exclusive Coupon code for % off in your shop

• Digital Journal for Clay Earring Makers

• Checklists

• Behind the scenes video of how you organize your workspace

• A mini-course

• Printables

  Note: I expect this to convert well so I do not recommend contributing any 1:1 offers. If you’re not sure what resource to contribute, feel free to email me at hello@ClayEarringMakerSummit and we can come up with an idea together.

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate to boost VIP All Access Pass sales which earns you more affiliate income! At the last summit, alomost every speaker contributed something and it was an incredible success.

Anyone who contributes a premium resource will get a 50% affiliate commission on sales of the VIP All-Access Pass, rather than 40%. It’s also an opportunity to collect hundreds of extra email addresses as attendees claim your offer.

Your premium resource should not be something you’re giving away free somewhere else. For example, free clay color recipes you’re already giving away on Instagram would not be a premium resource.

Information for these resources is due on March 27th, 2025. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

7. PROMOTION

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on Tuesday, April 8th, 2025. (I will begin promoting the event on April 4th) This gives me a few days to test a small audience and make sure the registration page is working, emails are automatically being sent out and ensure there are no tech issues before you begin sending thousands of people to the registration page.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any VIP All-Access Pass sales (50% if you've contributed a premium bonus).

You’ll find swipe copy and graphics in the Resource Vault below.

8. LOW-KEY PARTICIPATION 

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax!

But the more you put into the event, the more you will receive in return! Past speakers who saw the most return promoted to their email list at least 2-3x during the 3-week total promo/event period, plus posted regularly on social media. I’ll be giving you all the swipe copy and graphics to make it super easy for you!

All speakers will receive a free VIP Access Pass to enjoy!

Lastly, we ask that you pop in to check on the thread in the attendee Facebook group related to your presentation during the day that it’s live if you're available. Easy!

NOTE ON GIVEAWAYS

In the past, a few of our speakers and sponsors contributed a prize to give away during the event. If you are interested in doing a giveaway with a call-to-action to join your email list, social media, etc., we can arrange that for you! This gives your brand even more front-and-center attention during the summit. Giveaway items can be digital or physical prizes.

This year we will have a page on the summit website dedicated to giveaways where each brand will have their own opt-in for attendees to register for their giveaway with their email address. This is another excellent way to grow your email list even more.

If you wish to contribute, info for giveaways will be provided at the time of submitting workshop materials.